Tired of the frustrating hours spent each day using
online maps and desktop software? You could buy some
specialized “logistics and route management
package” that costs more than your dream car. Or
simply use the web based Headlight Route Planner™
to make routing orders, deliveries and service calls
completely painless.
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Date: December 6, 2024
From: Chris Sciora
Subject: Your 100% no-risk invitation to Headlight
Attn: Small Business Owners, Service Managers, Customer Service Managers, Fleet Managers (and everyone else who thinks there MUST be a smarter way to plan routes each day without losing your mind or spending huge amounts on ridiculously expensive routing software!!!)
Big, full-bodied taste, but not a lot of calories. That's Headlight in a nutshell. Instead of packing it chock-full of absolutely pointless features that no one will ever use, we decided smaller is better. Our design process consists of three steps: talk with lots of real people who struggle with route planning every day, get something useful into their hands and (most important) listen to their feedback. Lather, rinse and repeat until it works perfectly. We're still following that design process today.
Another well-known company sells really popular, low-end desktop mapping products. The category is “business mapping software.” I happen to think those products are terrific for two things: getting data onto a map and analyzing it. That's why they exist.
However, what's missing for route planning is a decent “routing engine”. And integration with billing / accounting systems. And reporting. And a few other must-have features. Unfortunately, the price point means that's the usual stomping grounds for someone stepping up from a manual system. Such people often become our best customers because those products fail miserably at route planning.
The original Headlight software sold for $25,000 (!) per license back in the good ol' days. Plus even more money for upgrades, mapping data updates and support agreements. That's the way most software (including expensive routing software) is still sold. It's archaic, it's expensive and leaves small companies at a serious competitive disadvantage. That's where web applications really shine.
The Headlight Route Planner service is an affordable monthly subscription (“pay-asyou-
go”). You can upgrade, downgrade or cancel at any time. It's completely flexible and
completely under your control. There are no setup fees, service agreements, early
cancellation fees or any of that other nonsense.
Signup for the Headlight Route Planner and see what you think.
That's our story. Thanks for listening!
Cheers,
Chris Sciora, Founder & Route Planning Expert
p.s. Don't forget about our 100% no-risk satisfaction guarantee. We think Headlight is the best route planning application for small business on the entire planet. If you’re not entirely satisfied for any reason within the first 30 days, we’ll either work with you until the problem is resolved or provide a prompt and courteous refund at your request.