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Here’s the story behind Headlight...

Date: March 10, 2010
From: Chris Sciora
Subject: Your 100% risk-free invitation to the Headlight Test Drive

Attn: Business Owner, GM, Service Manager, Customer Service Manager, Fleet Manager (and everyone else who thinks there MUST be a smarter way to plan routes each day without losing your mind or spending huge amounts on ridiculously expensive routing software!!!)

The Headlight Route Planner™ is designed for smaller companies, freelancers and consumers...

Big, full-bodied taste, but not a lot of calories. That's Headlight in a nutshell. Instead of packing it chock-full of absolutely pointless features that no one will ever use, we decided smaller is better. Our design process consists of three steps: talk with lots of real people who struggle with route planning every day, get something useful into their hands and (most important) listen to their feedback. Lather, rinse and repeat until it works perfectly. We're still following that design process today.

And that's why Headlight beats the pants off clunky “mapping software”...

Another well-known company sells really popular, low-end desktop mapping products. The category is “business mapping software.” I happen to think those products are terrific for two things: getting data onto a map and analyzing it. That's why they exist.

However, what's missing for route planning is a decent “routing engine”. And integration with billing / accounting systems. And reporting. And a few other must-have features. Unfortunately, the price point means that's the usual stomping grounds for someone stepping up from a manual system. Such people often become our best customers because those products fail miserably at route planning.

Yet Headlight still doesn't cost thousands of dollars...

The original Headlight software sold for $25,000 (!) per license back in the good ol' days. Plus even more money for upgrades, mapping data updates and support agreements. That's the way most software (including expensive routing software) is still sold. It's archaic, it's expensive and leaves small companies at a serious competitive disadvantage. That's where web applications really shine.

Because Headlight became friendly with Web 2.0.

The Headlight Route Planner service is an affordable monthly subscription (“pay-asyou-
go”). You can upgrade, downgrade or cancel at any time. It's 100% flexible and completely under your control. There are no setup fees, service agreements, early cancellation fees or any of that other nonsense.

Signup for the Headlight Test Drive and see what you think.

That's our story. Thanks for listening!

Cheers,

Chris Sciora, Founder

• Headlight lets you...
• Plan routes in just minutes each day
• Print route books with maps and driving directions
• Immediately reduce delivery costs by 20-40%
• Efficiently manage delivery & service routes
• Throw out those frustrating mapping programs